Senior Manager, Performance Marketing

Position:
Senior Manager, Performance Marketing

Company:
Airwallex

Location:
SG - Singapore

Employment Type:
Full time

Work Arrangement:
On-site

Short Summary:
Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide. We are looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions.

Responsibilities:
- Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
- Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale.
- Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
- Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
- Collaborate with the global execution team to become hands-on in campaign execution and optimization.
- Own standardized reporting to highlight growth, opportunities, and streamline communication for regions.
- Partner with vendors and internal teams to develop incrementality testing strategies.
- Surface insights from campaign data to influence global GTM and lifecycle strategy.
- Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
- Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.

Requirement:
- 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
- Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
- Hands-on understanding of SFDC, Salesforce, Building Looker tables.
- Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
- Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
- Excellent communicator with experience presenting to executive leadership.
- Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Benefits:
- Opportunity to work with a team of over 2,300 innovative people in tech across 27 offices globally.
- Be part of a company valued at US$11 billion and backed by world-leading investors.
- Engage in ambitious work that contributes to building the future of global banking.