Manager, Retirement Product Marketing

ADP Retirement Services is hiring a Manager, Product Marketing.

• Are you passionate about bringing innovative retirement solutions to market and helping organizations understand the value they can deliver?
• Do you enjoy partnering with sales, product, and business leaders to develop compelling messaging, launch strategies, and go-to-market programs that drive measurable business growth?
• Are you energized by turning market insights, competitive intelligence, and customer needs into differentiated product positioning that helps win in the marketplace?

If so, this may be the opportunity you've been searching for.

As a Manager, Product Marketing within Retirement Services, you will play a critical role in shaping how ADP brings retirement solutions to market. You'll serve as the bridge between product strategy, sales execution, and customer needs by developing positioning, messaging, launch plans, and marketing programs that drive awareness, demand, and business growth.

You will partner closely with teams across Sales, Service, Operations, Business Development, Competitive Intelligence, and Marketing to ensure ADP Retirement Services solutions are positioned effectively and differentiated in a competitive marketplace. Success in this role requires strong strategic thinking, product marketing expertise, communication skills, and a deep understanding of customer and advisor needs within the retirement industry.

What You'll Do

Here's what you can expect on a typical day:

Product Positioning & Messaging

• Develop compelling positioning and differentiated messaging that clearly communicates the value of ADP Retirement Services solutions.
• Create buyer-centric messaging that resonates with plan sponsors, advisors, TPAs, and other key audiences.
• Translate complex product capabilities, technology features, and service offerings into clear and impactful market-facing communications.
• Maintain consistency across product messaging and brand standards.

Go-to-Market Strategy & Product Launches

• Lead the development and execution of go-to-market strategies for new products, enhancements, and strategic initiatives.
• Partner with cross-functional stakeholders to ensure successful product launches and adoption.
• Create launch plans, messaging frameworks, sales enablement materials, and communication strategies.
• Monitor launch effectiveness and make recommendations to optimize performance and market impact.

Market Intelligence & Competitive Strategy

• Develop an outside-in perspective of the retirement marketplace, industry trends, customer needs, and competitive dynamics.
• Partner with Business Development and Competitive Intelligence teams to identify market opportunities and competitive differentiation.
• Conduct market analysis, competitive assessments, and customer research to inform strategic decision-making.
• Translate market insights into actionable recommendations that support product strategy and growth initiatives.

Sales Enablement & Demand Generation

• Equip sales teams with tools, content, and messaging that help drive new business acquisition and deepen existing client relationships.
• Create impactful sales enablement resources including presentations, battle cards, fact sheets, brochures, videos, and thought leadership content.
• Support demand-generation activities by developing content and campaigns aligned to target buyer journeys.
• Partner with sales leaders to ensure marketing initiatives support business objectives and field needs.

Content Development & Marketing Communications

• Create compelling marketing content for internal and external audiences across multiple channels.
• Ensure all product-related communications are accurate, compliant, and aligned with strategic objectives.
• Develop thought leadership, educational materials, client-facing content, and sales support assets.
• Maintain a deep understanding of ADP Retirement Services solutions, service models, and supporting technologies.

Performance Measurement & Optimization

• Measure and analyze the effectiveness of product marketing programs, campaigns, launches, and sales enablement assets.
• Monitor utilization, engagement, and performance metrics to identify opportunities for optimization.
• Use data-driven insights to improve marketing effectiveness and business outcomes.
• Provide recommendations to enhance demand generation, product adoption, and overall go-to-market effectiveness.

TO SUCCEED IN THIS ROLE:

• 4+ years of experience in financial services marketing, product marketing, retirement services, or related disciplines.
• At least 2 years of product marketing experience or direct experience selling retirement plan solutions.
• Experience developing product positioning, messaging, and go-to-market strategies.
• Proven ability to partner effectively with sales organizations and support revenue-generating initiatives.
• Strong understanding of retirement plan solutions and the retirement services marketplace.
• Excellent written, verbal, presentation, and communication skills.
• Ability to simplify complex concepts and communicate effectively to both internal and external audiences.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

A college degree is great but not required. What's more important is having the skills needed to perform successfully in this role.

Other acceptable experiences could include:

• Equivalent experience in Product Marketing, Marketing Strategy, Sales Enablement, Business Development, Financial Services, Retirement Services, Communications, or a related field.
• Military experience. We recognize and appreciate the unique leadership, adaptability, analytical thinking, communication, and problem-solving skills developed through military service and welcome those experiences in our organization.

BONUS POINTS FOR THESE:

• Experience marketing retirement plan, wealth management, employee benefits, or financial services solutions.
• Experience supporting advisor, accountant, broker-dealer, or financial intermediary channels.
• Knowledge of competitive intelligence, market research, and buyer journey development.
• Experience launching new products or services with measurable business results.
• Familiarity with marketing analytics, campaign measurement, and performance reporting.
• Experience developing thought leadership and content marketing strategies.
• Knowledge of retirement industry trends, regulations, and market dynamics.

You'll Love Working Here Because You Can:

• Shape Market Strategy. Influence how ADP Retirement Services solutions are positioned and brought to market.
• Drive Business Growth. Create programs and campaigns that directly support sales success and revenue generation.
• Be a Market Expert. Stay connected to industry trends, customer needs, and competitive dynamics that influence business strategy.
• Collaborate Across Functions. Partner with leaders across Product, Sales, Operations, Marketing, and Business Development.
• Lead Through Innovation. Help bring new ideas, products, and solutions to market with measurable impact.
• Join a culture that values innovation, collaboration, inclusion, and continuous growth.

Ready to #MakeYourMark? Apply now and help shape the future of Retirement Services at ADP.

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