Product Manager - International Strategy

JOB LEVEL

P30

EMPLOYEE ROLE

Individual Contributor

The Opportunity

We're looking for a Product Manager to own international product requirements and expansion strategy for Adobe Firefly's Generative AI experiences. You'll define what a great, culturally relevant Firefly experience looks like internationally, and specifically across our priority markets, and build the cross-functional muscle to get there. You'll partner closely with our Firefly international readiness PM on product experience readiness and requirements, international model quality improvements, and product growth in our priority markets. This role sits in an evolving, fast paced space.

What You'll Do

International Product Strategy

• Own the international requirements pipeline for Firefly — product parity, cultural relevance, and regional model behavior — translating market needs into specs that core product teams can act on

• Partner with the project manager responsible for Firefly's international readiness to build priorities around improving and growing Firefly's product experience across international markets

• Define and track market-specific quality and adoption metrics (regional MAU, market sentiment/NPS, model output relevance by market)

Roadmap & Cross-Functional Influence

• Engage directly with regional collaborators, GTM, and research partners to surface market-specific workflows and gaps

• Build the case for international investment — sizing opportunity, prioritizing markets, and influencing the core Firefly roadmap

• Represent international requirements in core product planning, ensuring global relevance is designed in from the start, not bolted on downstream

Research Partnership

• Collaborate with research on evaluation datasets tuned to market-specific language, cultural, and content nuances

• Stay current on GenAI trends and international product guidelines across the industry

Analyze

• Track adoption, quality, and sentiment metrics by market; report out to leadership on international health and return on investment

What you need to succeed

• 3-5 years of product management experience, ideally with international/global product scope

• Experience with AI/ML-based products; comfort partnering with research and applied science teams

• Track record of building 0-to-1 frameworks in ambiguous, fast-moving environments

• Strong cross-functional influence skills — this role earns roadmap input through data and partnership, not authority

• Additional language proficiency (Japanese, German, Korean, or Portuguese) a plus, not required

• Excellent written and verbal communication; able to translate market nuance into clear product requirements

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,300 -- $205,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $141,700 - $205,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.