Principal Product Marketing Manager, Acrobat Engagement

About the Role

The Acrobat Product Marketing team is seeking a strategic and execution-focused Principal Product Marketing Manager, Engagement to drive adoption and sustained usage of priority capabilities. This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle.

Partnering closely with Product and Design, this individual will influence how priority capabilities are introduced within the product itself, defining feature-level onboarding, in-product education, and discovery moments, while aligning reinforcement across lifecycle and GTM channels. Success in this role means delivering measurable gains in activation and sustained usage.

What You’ll Do

• Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
• Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
• Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
• Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
• Use behavioral insights and adoption data to identify friction and recommend targeted improvements.
• Align cross-functional stakeholders around clear activation and usage goals for your focus areas.

• Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain.

What You’ll Need to Succeed

• 10+ years in Product Marketing, Engagement, or a related field supporting digital products.
• A customer-first thinker who translates workflows and user insight into clear, compelling value articulation.
• Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions.
• Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.
• Comfort working hands-on with product analytics to identify drop-offs and prioritize improvements.
• Ability to independently own outcomes within a defined product area and drive cross-functional execution.
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.