Director, Ecosystem Growth Business Development

Acxiom is seeking a Leader of Ecosystem Partnership with Salesforce to lead and scale our strategic ecosystem technology partnership into durable, high-growth revenue channel with Salesforce. This leader will own the end-to-end partner strategy and go-to-market motions driving growth of Acxiom's identity, data foundational capabilities and professional services within Salesforce ecosystem. This is a highly cross-functional role sitting at the intersection of sales, marketing, product, and solution engineering.

What You'll Do

• Own GTM strategy and execution across Acxiom's Salesforce ecosystem partnership, defining and deploying new revenue growth structures for Acxiom products and downstream Acxiom services.

• Build and execute structured GTM plans, with 90-day stretch objectives, and success metrics for Salesforce partner-sourced and partner-influenced revenue

• Lead Salesforce enablement, training Salesforce sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities

• Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure

• Build joint pipeline with Salesforce partner sales and alliance teams; track and report on co-sell revenue, pipeline health, and partner-sourced bookings

• Represent Acxiom at Salesforce QBRs, planning cycles, and executive relationship-building

• Identify white space for new Salesforce partnership that extend Acxiom's reach into adjacent Salesforce and partner platform capabilities
• Designs governance frameworks, milestone structures, and accountability models for Salesforce partnership
• Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
• Identify Salesforce client needs and shape differentiated solutions leveraging Acxiom capabilities and ecosystem partner technologies.

• Support pursuit strategies, opportunity qualification and deal progression, engaging with senior stakeholders across clients and Salesforce

• Promote joint value propositions through thought leadership, partner planning activities and participation in key industry initiatives undefined

What You'll Bring

• 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company

• Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)

• Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue

• Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts

• Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product

• Experience in financial services or another regulated vertical is a plus, given heavy regulated industry focus strategy

• Experience in selling into and with Salesforce is a requirement.

Primary Location City/State:

Homebased - New York, New York

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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