Director, Public Relations and Communications

Title: Director, Public Relations and Communications

Location: United States

Director, Public Relations & Communications

Department: Sales & MarketingLocation: RemoteFLSA Status: Exempt

People Leader: NoTravel: <5%

Summary

Company Summary

Accuity partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation integrity, coding accuracy, reimbursement optimization, and quality outcomes.

Job Summary

The Public Relations & Communications Director is a strategic individual contributor responsible for defining and executing an integrated communications strategy that strengthens Accuity's brand, reputation, and market influence within the healthcare provider and revenue cycle space. This role leads internal communications, external communications, earned media, executive visibility, and B2B social media while serving as a trusted advisor to senior leadership and ensuring alignment across marketing, content, and business priorities.

Responsibilities

Communications Strategy & Planning

Develop and own a comprehensive communications strategy aligned with company growth objectives, brand positioning, and healthcare market dynamics

Define messaging frameworks that ensure consistency across internal and external channels

Partner with marketing leadership to align communications with campaigns, brand strategy, and demand generation efforts

Establish KPIs and measurement approaches to evaluate reach, engagement, and business impact

 

External Communications & Thought Leadership

Lead external communications programs targeting healthcare providers, health systems, and revenue cycle stakeholders

Partner with content team to ensure consistent storytelling while maintaining ownership of external communications strategy and distribution

Develop and amplify thought leadership initiatives, customer stories, and industry perspectives

Earned Media, Public Relations & Crisis Communications

Own and execute earned media strategy, including media relations, press outreach, and reputation management

Build and maintain relationships with healthcare, health IT, and business media outlets

Develop press materials including releases, pitches, and media kits

Lead proactive media engagement and positioning opportunities

Serve as the lead for crisis communications planning and execution, including issue management, messaging, and executive guidance

Partner with legal, compliance, and leadership to manage reputational risk

B2B Social Media Strategy

Define and lead B2B social media strategy, with emphasis on LinkedIn and relevant healthcare channels

Oversee content planning and distribution in partnership with content, brand, and marketing teams

Enable executives and subject matter experts to amplify messaging and thought leadership

Track and optimize performance based on engagement, reach, and business relevance

Executive Communications & Visibility

Serve as a trusted advisor to executives on internal and external communications strategy

Develop executive messaging, presentations, and key stakeholder communications

Manage executive visibility strategy, including speaking engagements, media opportunities, and industry presence

Support personal brand development for executives across media and social platforms

Ensure alignment and consistency of executive messaging with company strategy

 

Internal Communications

Design and execute a cohesive internal communications strategy that informs, engages, and aligns a fully remote workforce

Partner with HR and leadership to support change management and organizational initiatives

Qualifications

Education and Credentials

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required

Experience

8 to 12+ years of experience in public relations and communications within healthcare or healthcare technology

Proven experience developing and executing integrated communications strategies in a B2B environment

Strong media relations background with a track record of securing earned media coverage in healthcare or health IT

Experience leading internal communications in a distributed or growing organization

Demonstrated experience advising and supporting senior executives

Experience managing crisis communications and reputational risk

Experience with B2B social media strategy and executive amplification

Familiarity with healthcare provider operations, revenue cycle, or clinical documentation integrity environments strongly preferred

Core Competencies

Strategic thinking with the ability to translate business objectives into effective communications strategies

Exceptional writing, editing, and storytelling capabilities

Executive presence and ability to influence senior stakeholders

Strong judgment in high-stakes or sensitive communication situations

Ability to operate independently as a strategic individual contributor

Highly effective collaboration across a fully remote, cross-functional organization

Strong organizational and prioritization skills with the ability to manage multiple initiatives

Data-driven mindset with focus on measuring and improving outcomes

Adaptability and comfort operating in a fast-paced, evolving environment

 

Additional Requirements

1) Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, Accuity positions require interaction with people and technology while either sitting or standing. Employees must be able to communicate via phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment.

2) Position and Employment Statement: While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity Delivery Systems, LLC, are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.