Senior Specialist - Field Marketing

For more than 40 years, Accelya has been the industry’s partner for change, simplifying airline financial and commercial processes and empowering the air transport community to take better control of the future. Whether partnering with IATA on industry-wide initiatives or enabling digital transformation to simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster.

Specialist - Field Marketing EMEA

UK, Windsor

Role purpose

As Senior Specialist - Field Marketing, you will drive the development and execution of strategic account marketing, demand generation and regional events plans that help Accelya grow and accelerate pipeline, while strengthening relationships with priority airline accounts.

This role will act as a commercial marketing partner to Sales. The focus will be on translating regional sales priorities into targeted marketing programmes, driving account engagement, supporting opportunity acceleration, and ensuring marketing activity is measured against business outcomes, in line with Accelya's global business strategy, values and mission.

Duties & Responsibilities:

• Own ABM programmes for priority airline accounts in partnership with the Sales team, including account planning, buying group engagement, personalised activity, follow-up and reporting to maximise engagement with key accounts.

• Own demand generation and digital campaign execution to generate new pipeline, and own lead governance by partnering with Sales to ensure marketing-generated leads are followed up, qualified, recycled where appropriate and progressed through the funnel.

• Lead regional marketing events and executive engagement programmes, including planning, audience selection, invitation strategy, registration, on-site execution, post-event follow-up and ROI measurement to strengthen customer relationships and accelerate pipeline.

• Act as the trusted marketing partner for Sales, Client Directors, Product Marketing, Digital Marketing and regional teams to ensure marketing activity supports pipeline growth and opportunity acceleration.

• Lead analysis of campaign performance, account engagement and pipeline impact, using data and AI tools to improve planning, execution, reporting and productivity.

• Measure success through pipeline contribution, account engagement, opportunity acceleration and marketing influence on commercial outcomes.

Required Experience & Skills:

• 2-4+ years' experience in B2B marketing, ideally within enterprise SaaS, technology or another complex B2B environment.

• Previous experience in ABM/Enterprise Marketing, field marketing, event operations or integrated campaign execution.

• Experience working with Sales teams to support account engagement, lead progression and commercial outcomes.

• Experience with CRM and marketing technology ecosystems, including marketing automation, ABM, intent and reporting platforms such as HubSpot, Salesforce, Eloqua, Marketo, 6sense, Demandbase, Intentsify or similar.

• Strong project management, communication and prioritisation skills, with the ability to make practical decisions in a fast-paced, global matrix organisation.

Preferred Experience & Skills:

• Proven experience supporting enterprise sales organisations through ABM or field marketing.

• Experience within enterprise software or cloud technology organisations (e.g. AWS, Microsoft, Google Cloud, Salesforce, Adobe, SAP, Oracle, ServiceNow, Workday or similar) or within airline technology, travel technology or aviation is desirable.

• Curiosity and judgement in adopting AI tools to improve productivity, automate repetitive tasks and enhance marketing execution.

What do we offer?

• Open culture and challenging opportunity to satisfy intellectual needs.

• Smart working: hybrid remote/office working environment, with 2-3 days a week in the office.

• Excellent, dynamic and multicultural environment.

About Accelya

Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing.   

With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, and settles over $100 billion annually. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need.  

Backed by 40 years of industry expertise, long-term support from Vista Equity Partners, and 2,500 employees across 10 global offices, Accelya has the scale and proven track record to meet the evolving needs of the airline industry. 

For more information, visit the Accelya Website.

What does the future of the air transport industry look like to you? Whether you’re an industry veteran or someone with experience from other industries, we want to make your ambitions a reality!