Senior Copywriter

Job Description

Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy. We’re combining deep industry expertise with modern B2B marketing capability to strengthen adviser relationships, support growth and help define what great marketing looks like in the UK platform market.

About the role

As Senior Copywriter, you’ll define how Aberdeen sounds. You’ll own and evolve our tone of voice and house style, shape brand campaigns and adviser facing communications, and raise the quality of written communication across the business. You’ll bring modern thinking to how we express complex propositions - making our copy clearer, sharper, more distinctive and more commercially effective. We’re looking for someone with exceptional taste, strong creative judgement and a genuine passion for copycraft.

Someone who can recognise the difference between good and great writing, articulate why it matters, and help others produce their best work. This is a highly autonomous role for someone who is equally comfortable creating original work, editing the work of others and building the standards that help great communication scale across the business.

Role responsibilities:

• Define, own and evolve Aberdeen’s tone of voice and house style across brand, marketing and client communications.
• Write and edit copy across brand campaigns, CRM, web pages, sales enablement, advertising, social media, thought leadership and client communications.
• Turn complex product, market and client insight into clear propositions, differentiated stories and conversion-focused messaging for adviser audiences.
• Act as the editorial quality bar, improving copy produced by marketers, agencies and subject matter experts while keeping brand voice, clarity and commercial impact consistent.
• Build scalable writing frameworks, prompts and AI-enabled tools that help embed tone of voice across the marketing team and wider business.

About the candidate:

• Exceptional writing and editing skills across multiple formats, including brand campaigns, digital journeys, sales enablement, long-form and client communications.
• Experience developing or evolving a tone of voice and house style and applying it consistently across a large, complex organisation.
• Strong ability to turn complex product, market or client insight into clear propositions, sharp messaging and conversion-focused copy.
• Experience collaborating with designers, content specialists, product marketers, sales, agencies and senior stakeholders.
• Strong desire to produce differentiated, high-quality, compelling work that cuts through the sea of sameness prevalent in traditional financial services.
• Experience in financial services, fintech, SaaS or another complex B2B environment.
• Understanding of financial promotions governance and regulated marketing requirements.
• Experience developing creative campaigns across digital, social, print or out-of home channels.
• Experience writing for professional audiences and senior decision-makers.
• Experience building editorial governance, content standards or writing frameworks.

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

We want you to be the real you throughout our recruitment process. Sharing your diversity information helps us understand the reach and impact of our hiring practices, and build a workplace where all people can thrive and belong.

This information is kept separate from your application and is not visible to recruiters, hiring managers, or assessors at any stage.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

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We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.