Burnside Brewing - Brand & Marketing Manager

Burnside Brewing Company is seeking a creative, commercially minded, hands-on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager. This role combines strategic ownership with day-to-day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.

What You’ll Do

• Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.
• Plan and execute product launches, consumer promotions, contests, events, sponsorships and retail activations.
• Lead digital marketing, social media, content planning, paid advertising and campaign measurement.
• Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.
• Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.
• Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.
• Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.
• Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.

What You Bring

• Multiple years of relevant marketing experience, with a record of personally delivering campaigns.
• Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.
• Strong creative judgment, digital fluency, project management and communication skills.
• Comfort using sales data and marketing metrics to make practical, commercially sound decisions.
• A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.

The Opportunity

Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support. This is a working-manager role—not a purely supervisory or social-media-only position.