Marketing Associate

*Please note this role is not for 2070 Health*

About BeatO

BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.

BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.

Role Summary

BeatO is looking for a hands-on Marketing Associate to drive customer acquisition and growth for an assigned business vertical. The role will primarily focus on planning, executing and optimising performance marketing campaigns across Meta and Google, while working closely with creative teams and agencies to strengthen campaign effectiveness and improve the overall customer acquisition funnel.

The ideal candidate should have strong execution capabilities, an analytical mindset and the ability to take ownership of campaign performance, budgets and outcomes.

Key Responsibilities

• Performance Marketing: Plan, execute and optimise paid campaigns across Meta and Google to achieve customer acquisition, lead generation and revenue targets.
• Campaign Performance & Reporting: Own key performance metrics, including CPL, CAC, ROAS and conversion rates. Monitor campaign performance regularly, identify trends and provide actionable insights and recommendations.
• Creative & Campaign Development: Work closely with internal creative teams and external agencies to brief, develop and test ad creatives, campaign messaging and landing pages. Identify high-performing formats and scale them to improve campaign outcomes.
• Budget Management: Manage monthly marketing budgets and allocate spends across channels and campaigns based on performance, efficiency and business priorities.
• Funnel Analysis & Optimisation: Analyse campaign and funnel data to identify drop-offs and conversion gaps. Run experiments and implement improvements to enhance lead quality, customer acquisition and conversion rates.
• Cross-functional Coordination: Collaborate with relevant internal teams to ensure alignment between marketing campaigns, lead management and downstream sales or customer conversion processes.

Requirements

• 2–4 years of experience in performance marketing or digital marketing, preferably in a B2C business.
• Hands-on experience managing paid campaigns across Meta Ads and Google Ads.
• Strong understanding of performance metrics such as CPL, CAC, ROAS, CPA and conversion rates.
• Experience managing campaign budgets and optimising spends to meet acquisition and business targets.
• Ability to analyse campaign data, identify funnel inefficiencies and translate insights into actionable improvements.
• Experience working with creative teams or agencies to develop and optimise campaign creatives and landing pages.
• Strong analytical, communication and execution skills, with the ability to independently manage campaigns and take ownership of outcomes.

• Preferred: Experience in D2C, e-commerce, consumer internet or healthcare/health-tech businesses.