Creative Strategist

São Paulo

We are looking for a Creative Strategist to join the Creative Strategy team at Wildlife. This is a role for someone who reads markets, builds strategy, and turns that into creative decisions that drive performance at scale.

You will own the creative strategy for one or more of our games, working alongside Product Marketing Managers,Game Directors, and our in-house Studio team. You decide what gets produced, why, for whom, and how we will measure if it worked.

The team operates on a core conviction: AI is now a method of work, not a tool on the side. We are structuring data, briefing, ideation, and analytics to run with AI as substrate. You will use AI to multiply your output, feed structured signal into the system, curate what comes out, and bring judgment where the machine cannot.

What you'll do

You will build and evolve the creative strategy for the games under your scope, in partnership with PMMs, anchored in business and brand outcomes. That means maintaining a continuous read of competitors, market trends, network behavior across TikTok, Meta and others, and player signal, and turning that read into briefs and decisions. You will use intelligence tools like Sensor Tower, internal data, and platform-specific signals to inform what we test, what we scale, and what we abandon.

You will author briefs that strategy, Studio, and stakeholders can build from. Briefing is the highest leverage moment of the creative cycle and the craft this role most lives by. You will partner with the Studio team through the production handoff, with extra rigor on complex formats like playables, ensuring intent survives execution. You will bring taste and creative judgment to the work, critiquing, refining, raising the bar, and holding the quality line.

You will read creative performance with depth, working across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, identifying patterns and turning them into the next round of bets. You will define test methodologies with PMMs and Data Scientists, moving from individual creative wins to systemic learning. And you will document learnings into the team's structured knowledge base, so insight compounds across creatives, games, and time.

What you'll need

• Five or more years of experience in roles that combine analytical rigor with strategic and creative judgment. We are open across backgrounds: Marketing Analytics, Growth, Brand Performance, Performance Marketing, Creative Strategy, or any role where you have owned decisions connecting market reading, data, and creative output at scale.
• Strong fluency with performance marketing logic and metrics, and a track record of using them to drive iteration and decision-making.
• Demonstrated ability to read markets, competitors, and consumer behavior, and translate that into action.
• Comfort with AI as part of daily workflow. You do not need to be technical, but you need to engage with AI tools as leverage, not as curiosity.
• Familiarity with market intelligence tools (Sensor Tower, AppMagic, or similar) used to extract competitive insight.
• Excellent written and verbal communication, in English and Portuguese.

Nice to have

• Experience in mobile gaming or app marketing. We value it but do not require it. What we require is fluency with consumer products operating at scale.
• Background in digital-first companies (consumer tech, fintech, marketplaces, e-commerce) or in digital-first marketing inside industry.
• Familiarity with motion design, video, or playable ads, enough to direct production with intent.
• Experience running structured A/B tests on creative.

More about you

• You think in systems. You are equally comfortable in a spreadsheet, in a brief, and in a conversation about brand.
• You have taste. You can tell good from great and you can articulate why.
• You are curious about the market by default. You read trends, you watch what works, you track competitors without being asked.
• You are pragmatic about iteration. You do not get attached to your ideas. You get attached to learning.
• You write clearly and you communicate with precision. People leave conversations with you knowing what to do.
• You operate with high autonomy in fast-moving environments and stay calm when the plan changes.