Organic Growth Specialist

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview

The Senior Organic Growth Specialist is a senior individual contributor within SIE’s Consumer Engagement team, responsible for driving the organic discoverability strategy for a major area of the PlayStation business across Search and AI-powered experiences.

This role combines deep expertise in SEO with emerging Generative Engine Optimisation (GEO) practices to ensure PlayStation products, services and experiences are easily discovered across traditional search engines, AI-powered answer engines and future conversational experiences.

Working closely with Editorial, Product Marketing, Analytics, MarTech and Engineering teams, you will identify the highest-impact growth opportunities, develop optimisation strategies and lead initiatives that improve discoverability throughout the customer journey.

This is not a people manager role, but you will be expected to operate independently on complex problems, influence across multiple teams, coach peers and drive measurable business outcomes through organic growth.

What you’ll be doing

• Own the organic discoverability strategy across a major PlayStation portfolio.
• Develop SEO and GEO strategies that improve visibility across Search, AI Overviews and LLM-powered answer engines.
• Partner with Editorial and Product teams to define content and optimisation priorities based on customer demand, business objectives and search behaviour.
• Lead keyword, intent and entity research to identify new opportunities across content, site architecture and customer journeys.
• Drive optimisation across technical SEO, on-page SEO, semantic content, structured data, metadata and internal linking.
• Partner with Analytics teams to prioritise opportunities using search demand, performance data and commercial impact.
• Work with Product and Engineering teams to influence platform improvements that increase discoverability and retrieval.
• Design and execute SEO and GEO experiments, document learnings and scale successful approaches.
• Monitor emerging developments across Search and AI, translating industry change into practical recommendations.
• Coach junior specialists and champion organic search best practices across Consumer Engagement.
• Represent Organic Growth Marketing within cross-functional strategic initiatives and major product launches.

What we’re looking for

• 8 years+ experience leading enterprise SEO programs for large global websites.
• Strong understanding of modern organic discovery, including SEO, GEO and AI search.
• Experience optimising for AI-powered search experiences.
• Proven experience developing SEO strategy and translating insights into measurable business outcomes.
• Experience across content optimisation, technical SEO and analytics.
• Commercial mindset with the ability to prioritise initiatives based on business value.
• Strong stakeholder management and influencing skills.
• Experience with enterprise SEO platforms, analytics tools and performance reporting.
• Excellent written and verbal communication skills.
• Demonstrable enthusiasm for gaming and strong knowledge of the PlayStation ecosystem.

Desirable

• Experience with Adobe Experience Manager.
• Knowledge of structured data, entity optimisation and knowledge graphs.
• Experience working across global markets.
• Passion for gaming with strong knowledge of PlayStation products and franchises.

At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. 

Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click here to learn more.

The estimated base pay range for this role is listed below, this is an hourly rate.

$74.62 - $111.92 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.