Generative AI & SEO Strategist

Position:
Generative AI & SEO Strategist

Company:
Smarsh

Compensation:
$100,000 - $110,000 a year

Location:
US - Remote

Employment type:
Full-Time

Work Arrangement:
Remote

Short Summary:
As our Generative AI & SEO Strategist, you will lead optimization across AI-powered search experiences, ensuring Smarsh remains discoverable and competitive as the search landscape transforms.

Responsibilities:
- Protect and grow search-driven pipeline by optimizing and implementing GEO and SEO strategy.
- Monitor and grow Smarsh's brand and product visibility across LLM-powered platforms.
- Own and execute Smarsh's global SEO, GEO, and AI search strategy.
- Optimize digital experiences for traditional search engines and AI-powered discovery platforms.
- Lead keyword, topic cluster, and entity-based research.
- Build and maintain prompt libraries across all product categories.
- Analyze citation share data and build a prioritized action plan.
- Conduct AI query intent analysis and adapt content strategy.
- Deliver technical SEO recommendations.
- Design and implement internal linking and content structuring strategies.
- Regularly audit website performance for AI-readability.
- Build and monitor multi-platform search intelligence dashboards.
- Partner with content, product marketing, and regional marketing teams.
- Conduct ongoing competitive intelligence.
- Develop and execute structured SEO and GEO experiments.
- Champion adoption of AI search best practices.
- Identify opportunities to automate SEO analysis and reporting.
- Drive initiatives that strengthen content authority and trust signals.
- Support international SEO initiatives.
- Communicate search insights to executive stakeholders.
- Produce high-quality, data-driven reporting.

Requirement:
- Bachelor's degree in marketing, digital strategy, or related field.
- 5+ years of experience in B2B search engine optimization; SaaS and financial services experience preferred.
- Proven record of driving measurable pipeline impact from organic and AI-optimized search strategies.
- Deep understanding of Generative Engine Optimization (GEO) and evolving AI-powered search behaviors.
- Hands-on experience with enterprise SEO platforms.
- Strong knowledge of structured data markup and entity optimization.
- Proficiency in HTML, CSS, and familiarity with JavaScript.
- Demonstrated ability to translate complex technical findings into actionable recommendations.
- Highly analytical and results-driven.
- Experience with WordPress CMS and enterprise-level website optimization.
- Self-motivated and collaborative.

Benefits:
- Smarsh hires lifelong learners with a passion for innovating with purpose.
- Collaboration is at the heart of everything we do.
- We value diversity and believe in providing opportunities for everyone to be their authentic self.
- Smarsh leadership and culture have garnered Comparably.com Best Places to Work Awards.