GTM Specialist

Position:
GTM Specialist

Company:
ShopBack

Location:
United States, Texas

Employment type:
Full-time

Work Arrangement:
On-site

Short Summary:
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. The GTM Specialist will own monetization, CRM, and product marketing, directing campaigns from strategy through results.

Responsibilities:
- Own and support monetization strategy for app, web, and browser extension.
- Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back.
- Enhance product marketing: sign-up flow optimization, new feature launches, and upgrades to existing features.
- Own core marketing systems, including Needle and Braze.
- Support campaigns end-to-end: set the strategy, brief the work, and stay accountable for results.
- Translate platform and customer data into GTM strategy and shape campaigns.
- Partner cross-functionally with Growth, Business Development, and Product on launches.

Requirement:
- Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field.
- Prior experience in marketing ideally in a startup/growth environment.
- Strong business acumen with genuine marketing curiosity and intuition.
- Comfortable being closely coached and ready to grow into more independence.
- Data-driven decision-maker with strong analytical skills.

Benefits:
- Career growth opportunities to take on greater challenges.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.