Lead Email Designer

Lead Email Designer

Remote. Full-time.

Redwood is a performance retention agency for 9-figure DTC brands. Email and SMS are the product. Design is not decoration on top of it. Campaigns have to look like the brand and still convert. The book spans fashion editorial, clean beauty, loud CPG, and luxury accessories. One house style will not work here.

We are hiring the person who owns email design quality across Redwood.

This is a player-coach seat. You set the first designs for every new client yourself. You build the visual system they will live in: type, photography treatment, merchandising, campaign worlds. Then you lead the graphic designers who execute against that system, and you hold the bar on everything that leaves the agency.

If you have only ever executed someone else's art direction, or only designed for one brand in-house, this is not the role.

What you'll own

• The first emails for every new client. You design them. You do not brief them out and hope.
• The visual system for each brand: type, photography (crop, cutout, collage), color, merchandising, motion if it earns its place.
• Design quality across the whole book of business. If a campaign looks like a Klaviyo template, a restyled module, or a social graphic dumped into an email, that is on you.
• The graphic designers. Brief them, critique the work, raise the floor, and keep them shipping at the standard you set.
• Campaign-level art direction for weekly sends, promos, and drops. Each drop should feel like a designed world, not a product grid with a new header.
• Partnership with strategists and copywriters. You take a brief and make it look expensive. You push back when the brief will produce generic work.
• Taste across categories. A fashion drop and a clean beauty campaign should not share a layout.

• You have worked at an agency that services 9-figure ecommerce / DTC brands. Name the agency and the brands. "Worked with" logos you never designed for do not count.
• An exceptional email book. Campaign art direction, not flow production. Custom display type, photography that is treated, merchandising that still looks designed. If the book is catalog, sale, and default type, do not apply.
• You still design. This is not a Creative Director seat for someone who only critiques. The first work on a new client is yours.
• You have led designers before. Small team is fine. You know how to brief, redline, and get better work out of other people without sanding it down to safe.
• Mastery of Figma. Adobe is assumed. You can build for Klaviyo without designing like Klaviyo.
• Range. Fashion, beauty, CPG, accessories. One aesthetic is a specialist. We need a lead.

PTO

Performance Bonuses