Head of Content Marketing

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.

We are seeking a Head of Content Marketing (Contractor) to drive our content strategy and production across the organization. Reporting to the Chief Communications Officer, this contractor will serve as the connective tissue between Communications, Marketing, Product Marketing and Performance Marketing — translating business and product priorities into a steady pipeline of high-quality content across formats, and using data to continuously sharpen what we produce and where we distribute it.

This is an opportunity for a versatile writer-strategist who is equally comfortable drafting a punchy ad headline and structuring a 20-page whitepaper, and who wants to own both the craft of content and the numbers behind its performance.

The Head of Content Marketing will be a key driver in developing and executing our content strategy. You will lead a team of agency content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience.

What You’ll Do

• Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication.
• Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts.
• Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.
• Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
• Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more.
• Partner with subject matter experts to translate complex technical topics into clear, engaging content.
• Manage the Content Calendar. Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables.
• Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations.
• Optimize content for SEO, lead generation, and brand consistency.
• Team with Performance Marketing on Paid Content. Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels.
• Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication.
• Collaborate with external agencies, freelancers, and partners as needed.
• Support campaigns, product launches, and events with tailored content.
• Stay up-to-date on industry trends, competitor content, and best practices.

Required Qualifications

• 5-8+ years of experience in content marketing, preferably in B2B SaaS or technology
• Exceptional writing, editing, and storytelling skills
• Experience creating content for technical and business audiences
• Strong understanding on technology topics
• Willingness to experiment and push the envelope with AI, but also know a human needs to be behind all content 
• Excellent project management and organizational skills
• Familiarity with SEO, analytics, and content management systems (e.g., WordPress, HubSpot)
• Ability to work cross-functionally and manage multiple projects simultaneously
• Creative thinker with a passion for technology and digital transformation

Preferred Qualifications

• Familiarity with the PagerDuty platform or the broader DevOps/AIOps/Operations Cloud ecosystem.
• Experience partnering directly with performance or paid marketing teams on content adaptation for paid channels.
• A portfolio demonstrating range across long-form thought leadership and punchy, conversion-focused copy.
• Comfort operating independently as a contractor, managing your own workflow against shifting priorities.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our San Francisco office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!

Engagement Terms
This is a contract position (not a full-time employee role); it is not eligible for PagerDuty's employee benefits, equity, or paid-time-off programs. Contract length, hours, and rate will be scoped with the selected contractor based on project needs.

Hesitant to apply?

We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn’t the right role or time - sign up for job alerts!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions:
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.

How we work

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

What we offer

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

• Competitive salary
• Comprehensive benefits package 
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs

*Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses

PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2. 

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.