Regional Marketing Manager

Position:
Regional Marketing Manager, ANZ

Company:
Mixpanel

Location:
Australia, Sydney

Employment type:
Not specified

Work Arrangement:
Hybrid

Short Summary:
We're hiring a Senior Regional Marketing Manager to help build the foundations of our ANZ business from the ground up. You'll own programs across the full customer lifecycle: acquisition, conversion, activation, and retention, with events as a core piece of the mix.

Responsibilities:
- Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes
- Manage full event logistics: venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion
- Identify and test new marketing channels, then decide which are worth scaling based on results, not assumptions
- Build customer advocacy and engagement through community programs that deepen relationships with existing users
- Monitor performance metrics closely and adjust programs and processes to hit pipeline goals
- Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners
- Act as the go-to source on ANZ market dynamics, sharing what you learn with APAC and global marketing peers

Requirement:
- A track record in B2B or SaaS marketing, or in the analytics space
- Strong project management skills and the ability to keep multiple programs moving without losing sight of the goal
- Comfort working in an undefined space, building process where none exists yet, and making sound calls without a playbook
- A bias toward hands-on execution, willing to do what it takes to make a program work rather than waiting for a perfect setup
- Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue
- The ability to build trust with partners and stakeholders across time zones and cultures
- A habit of testing ideas against data and adjusting course when the results say something different than expected
- Clear, direct communication, especially when flagging risks or explaining tradeoffs to stakeholders
- Genuine curiosity about what ANZ customers need and how that differs from other markets Mixpanel serves

Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off