Manager Campaign Operations

Position:
Manager - Campaign Operations

Company:
Weekday's Client

Location:
India, Mumbai

Employment type:
Full-time

Short Summary:
We are looking for an experienced and results-driven Manager – Campaign Operations to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels.

Responsibilities:
- Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization.
- Manage and execute campaigns using CleverTap, leveraging customer data, behavioral insights, segmentation, journeys, triggers, and automation capabilities.
- Work extensively with ERP/CRM systems to manage customer data, campaign workflows, lead/customer journeys, and engagement activities.
- Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes.
- Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints.
- Coordinate with Marketing, Product, Sales, Analytics, Technology, and Customer Success teams to ensure seamless campaign execution.
- Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery.
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, engagement, retention, churn, and revenue contribution.
- Conduct A/B testing and experimentation to identify opportunities for improving campaign performance and customer engagement.
- Identify operational gaps, campaign delivery issues, data inconsistencies, and process bottlenecks, and implement corrective measures.
- Develop regular campaign performance reports and provide actionable insights to stakeholders and leadership.
- Ensure data accuracy, campaign governance, audience hygiene, and adherence to internal processes and communication guidelines.
- Continuously evaluate campaign automation opportunities to improve scalability and operational efficiency.

Requirement:
- 5–9 years of experience in Campaign Operations, CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, or a related field.
- Strong hands-on experience with ERP/CRM platforms and customer lifecycle management.
- Practical expertise in CleverTap, including segmentation, campaign creation, journeys, automation, triggers, personalization, and performance analysis.
- Strong understanding of customer data, audience segmentation, campaign workflows, and marketing automation.
- Excellent analytical and problem-solving skills with the ability to translate campaign data into actionable insights.
- Strong project management and stakeholder coordination abilities.
- Excellent written and verbal communication skills.

Benefits:
- Knowledge of retention strategies and lifecycle/customer engagement programs.
- Understanding of customer acquisition strategies and conversion funnels.
- Exposure to digital marketing channels, performance marketing, and omnichannel customer engagement.
- Experience with campaign analytics, experimentation, personalization, and customer journey optimization.
- Familiarity with SQL, BI/reporting tools, or marketing analytics platforms is an advantage.