Content Senior Specialist

The core function of the Content Senior Specialist is developing and executing a content strategy rooted in company business objectives, industry-specific audience needs, and measurable outcomes across brand awareness, share of voice (SOV), SEO, and answer engine optimization (AEO). In this role, the Content Sr. Specialist will own content strategy and execution within an assigned industry vertical, ensuring Lytx content reaches the right audiences, ranks in the right places, and supports both brand and demand generation goals. What You'll Do: Develop and own content strategy for an assigned industry vertical, grounded in company business objectives and the needs of customers and end users within that segment. Lead the planning, creation, delivery of on-brand content across the customer journey, from awareness through consideration. Drive brand awareness and share of voice within your vertical through strategic content programs that position Lytx as a credible, authoritative voice in the market. Optimize content for SEO and AEO, ensuring Lytx content surfaces in traditional search results and AI-generated answers; track and report on performance against SOV, ranking, and visibility KPIs. Partner with demand generation teams to ensure content strategy supports top-of-funnel pipeline motions, increasing brand awareness and conversion rates. Serve as a key contributor to corporate-level positioning and messaging strategy, with a vertical-specific lens. Provide counsel and content strategy support to executive leadership for keynote speeches and other high-visibility speaking engagements. Align cross-functionally with other content practitioners, including those owning other industry verticals, to create a cohesive content experience and consistent messaging strategy across the customer journey. Assess content discovery and planning needs, ensuring the right content activities are prioritized and executed within your vertical. Measure content performance against industry best practices, competitive benchmarks, and strategic business objectives; provide regular reporting on SOV, SEO, AEO, and brand awareness metrics. Increase visibility into existing content and ongoing content creation efforts to foster collaboration and efficiency across teams. What You'll Need: Bachelor's degree in Communications, Marketing, or a related field 6+ years of experience as a content strategist, content marketer, or related role Demonstrated expertise in content strategy with strong analytical skills to gather business and audience insights and translate them into a long-term content vision Hands-on experience with SEO strategy and a working knowledge of AEO — including how large language models surface content and how to optimize for AI-generated answers Experience tracking and reporting on share of voice, search visibility, and brand awareness metrics Experience aligning content strategy with demand generation goals, including top-of-funnel awareness and conversion programs Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $109,500.00 - $138,500.00 You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other. If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you. Together, we’re helping make roadways safer and saving lives! Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com.  Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws. Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on X, LinkedIn, our Facebook page or YouTube channel. Private Notice: Please see Lytx’s Global Human Resources Privacy Statement for more information related to Personal Information we process and store related to our applicants.