Demand Generation Manager

Lytx is looking for a results-oriented Demand Generation Manager to plan, execute, and optimize full-funnel, end-to-end campaigns that drive pipeline and revenue growth for Enterprise and Mid-Market accounts. You are a marketing strategist who thrives on cross-functional collaboration, working closely with Account Executives, Key Account Managers, BDRs, and teams across marketing and beyond to build campaigns that reach the right buyers at the right time. You will own campaign strategy, execution, measurement, and reporting while ensuring alignment between sales priorities and marketing execution. You'll Get To: Develop full-funnel campaign plans, launch timelines, and budgets for enterprise and mid-market accounts. Build and execute integrated, multi-channel campaigns; spanning email, web, digital advertising, direct mail, and events; to drive awareness, pipeline creation, and deal acceleration. Partner closely with Account Executives, Key Account Managers, and BDRs to understand account needs, priorities, and buying signals that inform campaign strategy. Lead cross-functional collaboration across marketing, sales, and other organizations to align on campaign concepts, content requirements, messaging, and creative development. Work with the operations team to identify total addressable market, build out CRM data, and define segmentation for targeting and personalization. Define KPIs to measure campaign effectiveness, and deliver regular reporting and insights to collaborators and senior leadership. Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives. Define and scale repeatable processes to expand demand generation programs across the full account portfolio. What You'll Need: 5+ years of B2B demand generation or integrated campaign experience Demonstrated success building and executing multi-channel campaigns that drive pipeline and revenue growth Strong understanding of the enterprise and mid-market buying journey, and experience tailoring campaigns to each stage of the funnel Experience working directly with sales teams, including account executives and key account managers Experience with marketing technology platforms (e.g., 6sense, Marketo) Ability to use data to optimize campaigns and measure performance against business goals Exceptional project management and cross-functional collaboration skills Experience thriving in fast-paced, dynamic environments Excellent problem-solving and analytical skills, with a track record of delivering against measurable KPIs Strong communication skills, with the ability to present campaign strategy and performance to senior stakeholders Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $103,000.00 - $131,000.00 You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other. If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you. Together, we’re helping make roadways safer and saving lives! Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com.  Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws. Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit www.lytx.com, @lytx on X, LinkedIn, our Facebook page or YouTube channel. Private Notice: Please see Lytx’s Global Human Resources Privacy Statement for more information related to Personal Information we process and store related to our applicants.