Content Manager

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Communications team tells the Grab story across Southeast Asia. We drive growth by promoting and protecting Grab's brand and reputation, ensuring our position as the leading online-to-offline mobile platform in the region.

We speak to media, online influencers, industry commentators, thought leaders, and the wider community. We are the voice of Grab.

Get to Know the Role

Reporting to the Internal Communications & Content Manager, you will be the primary storyteller for Grab's corporate brand as part of our regional content team. You will shape the narrative across our corporate blog, Inside Grab, and our social media channels.

You will build Grab's reputation by highlighting our product innovations, business and social impact initiatives, and the people behind the platform. You will identify story angles that resonate across different audiences and platforms, translating complex or technical topics into accessible, culturally relevant stories that audiences want to consume and share.

You will use content performance data and audience insights to improve storytelling, distribution strategies, and engagement outcomes.

This is a fully onsite role at our Grab's office at South Quarter, Jakarta

The Critical Tasks You Will Perform

• You will manage the editorial calendar and content planning for Inside Grab, writing and commissioning stories on product innovation, thought leadership, social impact, and industry trends for regional audiences.
• You will develop and execute content for Inside Grab across Instagram, TikTok, and emerging platforms, creating platform-native content and growing audiences through organic and paid content strategies.
• You will produce multimedia content including videos, presentations, articles, and social content, from ideation through scripting, editing coordination, and publishing.
• You will partner with Product, Engineering, ESG, Communications, and People teams to translate complex topics into clear stories for external and internal audiences.
• You will use Google Analytics, platform insights, and content performance data to optimise content, improve discoverability, and refine distribution strategies across owned and paid channels.
• You will apply generative engine optimisation (GEO) and search engine optimisation (SEO) techniques, alongside paid media strategies, to maximise content reach and impact.

What Essential Skills You Will Need

• 6 years+ of experience in content marketing, journalism, or corporate communications.
• Professional-level English (written and verbal) to create content for global audiences, write long-form articles, and develop executive communications.
• Professional-level Bahasa Melayu or Bahasa Indonesia to interview local stakeholders, translate cultural nuances, and ensure content resonates with Malaysian and Indonesian audiences.
• Demonstrated ability to write and edit across formats: long-form thought leadership articles, social media copy, video scripts, and executive presentations.
• Experience producing short-form video content for social media platforms, including scriptwriting, visual direction, and coordinating production workflows.
• Experience managing content in publishing platforms or content management systems (CMS), with knowledge of digital publishing workflows and distribution strategies.
• Experience using data and analytics tools (such as Google Analytics, platform-native analytics, or social listening tools) to measure content performance and inform optimisation decisions.
• Experience with GEO/SEO techniques and paid social amplification strategies to improve content discoverability and reach.
• Experience working with AI tools to support content creation, research, and audience insight generation.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.