Head of Product Marketing

Position:
Head of Product Marketing (Core)

Company:
GoMining

Location:
(Cyprus, Georgia, Poland, Spain, Serbia, Latvia)

Employment type:
Full time

Work Arrangement:
Remote

Short Summary:
As Head of Marketing – Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products, including Digital Miners and the broader mining ecosystem. This strategic leadership role involves defining product positioning, launching, and scaling globally while driving sustainable user and revenue growth.

Responsibilities:
- Define and execute GoMining's global marketing strategy.
- Develop positioning, messaging, and value propositions across the product portfolio.
- Build annual and quarterly marketing plans aligned with business objectives.
- Own the end-to-end go-to-market strategy for product launches and strategic initiatives.
- Optimize CAC, LTV, conversion, retention, and revenue performance.
- Lead and develop a high-performing international marketing organization.
- Own customer segmentation, market research, and competitive positioning.

Requirement:
- 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.
- 3+ years leading marketing teams in a high-growth technology company.
- Proven experience building and executing global marketing strategies.
- Strong commercial mindset with deep understanding of funnel economics.
- Experience leading product launches and integrated marketing campaigns.
- Strong analytical skills and data-driven decision-making.

Benefits:
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).