ASO Marketing Coordinator

Position:
ASO Marketing Coordinator

Company:
FanDuel

Compensation:
$29.33 - $36.54 USD

Location:
United States, New York City

Employment type:
Not specified

Work Arrangement:
Hybrid

Short Summary:
FanDuel is looking for an ASO Coordinator to support mobile marketing operations through organization, coordination, and performance optimization.

Responsibilities:
- Manage A/B testing processes and documentation
- Maintain a strategic content calendar
- Coordinate app store submissions (Apple & Google)
- Track invoices and budget allocations
- Set seasonal checkpoints for stakeholders
- Stay current with mobile industry trends
- Collaborate with cross-functional teams

Requirement:
- Minimum of 0 to 2+ years of experience in mobile marketing operations or related field
- Experience with A/B testing methodologies and tools
- Familiarity with App Store Optimization (ASO) best practices
- Strong organizational skills
- Proficiency with project management tools (e.g., Jira, Asana)
- Basic financial acumen
- Excellent communication skills
- Self-starter with attention to detail

Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Paid personal time off and 14 paid company holidays
- Additional benefits may vary by location and role