Senior ABM Manager

Position:
Senior ABM Manager

Company:
Extreme Networks, Inc.

Location:
United States, Raleigh, North Carolina

Employment type:
Fulltime

Work Arrangement:
Remote

Short Summary:
We're seeking a strategic and results-driven Senior ABM Manager to lead our Account-Based Marketing initiatives across North America, designing and executing personalized marketing campaigns targeting valuable accounts to drive pipeline acceleration and revenue growth.

Responsibilities:
- Develop and execute multi-year ABM strategies aligned with company revenue goals.
- Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach.
- Leverage 6sense for predictive account intelligence and utilize Reachdesk for multi-channel personalized outreach.
- Partner with Sales leadership to define account selection criteria and establish ABM playbooks.
- Lead collaborative planning with various teams and serve as ABM ambassador across the organization.
- Track ABM metrics and conduct regular analysis to optimize campaigns.
- Manage ABM platforms, marketing automation, CRM integrations, and analytics.
- Deliver monthly/quarterly performance reviews to leadership.
- Build and mentor ABM team members and establish best practices.

Requirement:
- 5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing.
- Hands-on experience with 6sense and Reachdesk.
- Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact.
- Strong understanding of B2B sales processes and customer buying committees.
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).

Benefits:
- Inclusion is one of our core values, fostering an inclusive workplace.
- Opportunity to work with a global networking leader and advance your career.