Position:
Senior Marketing Manager
Company:
EverCommerce
Compensation:
The target base compensation for this position is $120,000 to $140,000 USD per year and a variable component included in most US locations.
Location:
Remote - US
Employment type:
Not specified
Work Arrangement:
Remote
Short Summary:
EverCommerce is seeking a high-output, growth expert, data-driven Senior Marketing Manager to own the full-funnel marketing execution for ZyraTalk, an AI-powered customer engagement solution. This role focuses on growth rather than branding, requiring expertise in PLG and SLG dynamics.
Responsibilities:
- Own and execute the multi-channel acquisition strategy to hit monthly targets across various channels.
- Build and optimize conversion-focused landing pages on HubSpot and WordPress.
- Manage paid search campaigns and evaluate expansion into paid social and other digital channels.
- Drive AEO/SEO strategy in partnership with content and web development teams.
- Own the phased GTM launch of ZyraTalk’s new capabilities.
- Improve ZyraTalk’s marketing tech stack and manage BAU programs.
- Launch and manage customer engagement programs to drive product stickiness.
Requirement:
- 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization.
- Demonstrated success in driving self-service and/or sales-assisted pipeline.
- Hands-on experience with paid search campaigns and knowledge of paid social, SEO/AEO, and conversion rate optimization.
- Proficiency with HubSpot or equivalent MAP.
- Strong analytical skills to build funnel analysis and identify conversion breakdowns.
- Proven ability to develop GTM campaigns for new product features.
Benefits:
- Flexibility to work where/how you want within your country of employment.
- Continued investment in professional development.
- Day 1 access to a robust health and wellness benefits package.
- 401k with up to a 4% match and immediate vesting.
- Flexible and generous time-off policy.
- Employee Stock Purchase Program.