Copy Lead

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

JOB PURPOSE

Our Agency helps our clients create more meaningful connections with their customers. Your role is instrumental in ensuring the right audience receives the right message in a way that best suits their needs.

The Copy Lead is responsible for creating, developing, and delivering copy and communications for the world’s largest platform for rides, meals, and local deliveries. This role requires managing people and high-visibility projects and is a vital bridge between Creative, Client Services, the Group Account Director, and the client, ensuring high-quality standards are met. 

The Copy Lead will also help develop creative campaigns and concepts, pitch decks, and innovative ideas that propel DEPT forward. They will report to the Global Copy Director.

WHAT YOU’LL DO:

• Edit and shape copy to ensure it meets client expectations and brand guidelines, as well as engages, inspires, and converts customers
• Develop creative ideas and concepts across various channels where applicable
• Adhere to clients' tone of voice and brand guidelines 
• Research competitors and trends for creative inspiration
• Facilitate Creative team brainstorms
• Mentor Copywriters and help shape their work 
• Identify process inefficiencies and collaborate with the team to find solutions
• Proactively create guidelines and policies to enhance copy quality 
• Act as brand guardian and masters brand guidelines to define and identify what is on/off brand for clients
• Work closely with the Global Copy Director, Group Account Director, and stakeholders across all regions to develop and define band TOV across each territory
• Guide copywriters to create best-in-class communications, incorporating copy and design best practices across all channels including email, web, display, in-app, and social 
• Approve final creative assets for regional work as well as across accounts
• Constantly review and evaluate all creative to improve conversions and proactively seek out new opportunities, innovations, and trends

WHAT WE ARE LOOKING FOR

• 6–7+ years of experience
• In-depth knowledge of multi-channel digital copy and brand development
• Exceptional writing skills and proven track record for producing compelling marketing and content copy that sells
• Confidence in  working with other departments and stakeholders such as designers, developers, and clients
• Editing and proofreading skills a must; detail-oriented approach to copy
• Readiness to work at a fast pace on large marketing campaigns with many assets
• An understanding of the importance of consistency across different touchpoints of a user journey
• Ability to present work to large groups and communicate ideas clearly and enthusiastically
• A collaborative approach to getting things done
• Experience in managing and mentoring at different levels
• Extensive experience at an agency, publication, or brand is essential
• Clear mastery of regional language (English)
• Ability to define and develop TOV and brand narrative for clients
• Experience working with global brands, teams, and departments preferred
• Holistic approach to creative; keen understanding of how copy and design work together; ability to see the bigger messaging picture and improve upon/shape it
• Confidence in handling client concerns, negotiating with stakeholders, and communicating with various departments and teams 

WE OFFER

• A flexible, hybrid/remote working policy
• An excellent salary based on experience and equal pay policies
• Mental health support, and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

The anticipated annual salary range for this position is $75,000 – $80,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.

This posting reflects an existing vacancy at DEPT®.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.