Web Product Director

<p style="text-align:inherit"></p><p style="text-align:left"><b>JOB LEVEL</b></p>M60/P60<p style="text-align:left"><b>EMPLOYEE ROLE</b></p>People Manager<p style="text-align:inherit"></p><p style="text-align:inherit"></p><h2>The Opportunity</h2><p>Join Adobe as the Director of Web Product Management for Adobe for Business! This senior leadership position gives you the opportunity to take charge of the web experience for our vast Enterprise portfolio. You will own the end-to-end enterprise web customer experience for the Global site, ensuring customers and prospects can discover, evaluate, and engage with Adobe’s enterprise solutions across business.adobe.com. You will lead cross-functional alignment across executive collaborators and partners to make business.adobe.com the showcase of the agentic website of the future. This includes crafting how AI and automation transform a modern web team and ensure we are the model for Adobe on Adobe for B2B.</p><p></p><h2>What you'll Do</h2><ul><li>Define and drive the comprehensive B2B web strategy and customer journey alongside senior leaders from cross-functional teams (CXO & C&P Enterprise Marketing, C&P Corporate GTM, CXO PMM and C&P PMM), to grow engaged visits, improve form completion rate, and deepen customer understanding.</li><li>Lead, mentor, and grow a team of web product leaders responsible for enterprise web strategy, prioritization, and performance, setting clear goals and building a culture of critical thinking, customer obsession and measurable impact.</li><li> Prioritize the enterprise web experience roadmap and deliver requirements to the B2B Web Capabilities organization. Establish a continuous experimentation and optimization program to accelerate measurable business impact using data-informed insights and testing. Develop and deliver executive-facing strategic recommendations in partnership with the web analytics team.  </li><li>Lead enterprise web discoverability by partnering with SEO leaders to support improvements in citations, and increase traffic and brand visibility metrics</li><li>Innovate the team operating model by deploying AI agents and automation accelerating the team’s focus on strategy and experience impact.</li><li>Accountable for growing site engagement, brand visibility, and customer outcomes</li></ul><h2>What You Bring</h2><ul><li>10+ years leading and managing teams, including senior contributors in web marketing or digital product leadership.</li><li>Experience working and collaborating across complex, matrixed organizations</li><li>Strong proficiency with the modern web tech stack, including enterprise CMS platforms, web analytics, and work management tools.</li><li>Working knowledge of SEO fundamentals, site performance, accessibility, and their impact on engagement and conversion.</li><li>Excellent written and verbal communication skills, with the ability to influence senior leaders across multiple functions and fields.</li><li>Experience working in agile or hybrid agile environments.</li><li>Preferred qualifications: Prior experience with multi-product enterprise software portfolios, deploying AI tools in marketing, and a background in content strategy, information architecture, or UX or equivalent experience.</li></ul><p><b>Expected Pay Range:</b></p>Our compensation reflects the cost of labor across several  U. S. geographic markets, and we pay differently based on those defined markets. The U. S. pay range for this position is $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.<h3>‌</h3>In California, the pay range for this position is $231,000 - $334,500<p style="text-align:inherit"></p><p style="text-align:left">At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).</p><p style="text-align:inherit"></p><p style="text-align:left">In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>State-Specific Notices:</b></u></p><p style="text-align:inherit"></p><p style="text-align:left"><b><u>California</u>:</b></p><p style="text-align:left"><b><span>Fair Chance Ordinances</span></b></p><p style="text-align:left">Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>Colorado:</b></u></p><p style="text-align:left"><b><span>Application Window Notice</span></b></p><p style="text-align:inherit"></p><p style="text-align:left">If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>Massachusetts:</b></u></p><p style="text-align:left"><b>Massachusetts Legal Notice</b></p><p style="text-align:left">It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</p><p style="text-align:inherit"></p><p style="text-align:left"><b>Internal Opportunities</b></p><p style="text-align:left"><span>Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! </span></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Put your best foot forward:</b></p><p style="text-align:left">1. Update your Resume/CV and <a target="_blank" href="https://adobe.service-now.com/esc?id=kb_article&sysparm_article=KB0017896">Workday profile </a>– don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.</p><p style="text-align:left">2. Visit the <a target="_blank" href="https://inside.corp.adobe.com/career-growth/career-opportunities.html">Internal Mobility page</a> on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.</p><p style="text-align:left">3. Check out these <a target="_blank" href="https://inside.corp.adobe.com/content/dam/learning-and-development/documents/career/Interviewing-DosAndDonts.pdf">tips</a> to help you prep for interviews.</p><p style="text-align:left">4. If you are applying for a role outside of your current country, ensure you review the <a target="_blank" href="https://inside.corp.adobe.com/content/inside/en/immigration-relocation/relocation.html#International-Relocating-Employees">International Resources for Relocating Employees</a> on Inside Adobe, including the impacts to your <a target="_blank" href="https://inside.corp.adobe.com/content/dam/immigration-relocation/documents/relocation/international-transfer-employee-impact-summary.pdf">Benefits, AIP, Equity & Payroll</a>. </p><p style="text-align:inherit"></p><p style="text-align:left">Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p></p><p>At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the <a target="_blank" href="https://blog.adobe.com/en/topics/adobe-life">Adobe Life blog</a> and explore the meaningful <a target="_blank" href="https://benefits.adobe.com/">benefits</a> we offer.</p><p></p><p><b>Let’s Adobe together</b></p><p>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our <a target="_blank" href="https://www.adobe.com/adobe-for-all.html#::text=and%20culture.-,Our%20company%20values.,-As%20we%20look"><span style="color:#0875e1"><u>values and culture</u></span></a>, <a target="_blank" href="https://www.adobe.com/corporate-responsibility.html"><span style="color:#0875e1"><u>focus on people, purpose and community</u></span></a>, <a target="_blank" href="https://www.adobe.com/diversity.html"><span style="color:#0875e1"><u>Adobe for All</u></span></a>, comprehensive <a target="_blank" href="https://benefits.adobe.com/"><span style="color:#0875e1"><u>benefits programs</u></span></a>, the <a target="_blank" href="https://blog.adobe.com/"><span style="color:#0875e1"><u>stories we tell</u></span></a>, the <a target="_blank" href="https://blog.adobe.com/en/topics/customer-stories"><span style="color:#0875e1"><u>customers</u></span></a> we serve, and how you can help us advance our mission of empowering everyone to create.</p><p></p><p>Adobe is proud to be an <a target="_blank" href="https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf"><span style="color:#0875e1"><u>Equal Employment Opportunity</u></span></a> employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. <a target="_blank" href="https://www.adobe.com/content/dam/cc/en/careers/pdfs/executed-eeo.pdf"><span style="color:#0875e1"><u>Learn more.</u></span></a></p><p></p><p>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email <a target="_blank" href="mailto:accommodations@adobe.com"><span style="color:#0875e1"><u>accommodations@adobe.com</u></span></a> or call +1 408-536-3015. </p><p></p><p><b>AI Use Guidelines for Interviews:</b><br />Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.</p><p></p><p>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about <a target="_blank" href="https://careers.adobe.com/us/en/ai-and-your-hiring-experience"><span style="color:#0875e1"><u>AI in the hiring experience</u></span></a>.</p>