Head of Global Campaign Strategy

Position:
Head of Global Campaign Strategy

Company:
Zoom

Compensation:
Minimum: $184,300.00
Maximum: $403,200.00

Location:
Remote, United States

Employment type:
Full time

Work Arrangement:
Hybrid

Short Summary:
Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth.

Responsibilities:
- Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
- Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
- Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
- Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
- Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.

Requirement:
- Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
- Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
- Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
- Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
- Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
- Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
- Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
- Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.

Benefits:
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.