Head of Marketing

Position:
Head of Marketing

Company:
Webshare

Compensation:
Gross salary: from 5000 EUR/month + quarterly KPI-based performance bonus is applicable.

Location:
Lithuania, Vilnius

Employment type:
Full Time

Work Arrangement:
Hybrid

Short Summary:
As our Head of Marketing/Acquisition, you’ll be the driving force behind our growth, leading a team of specialists to bring in new revenue through paid ads, SEO, and affiliates/partnerships & other channels.

Responsibilities:
- Develop and execute an integrated acquisition roadmap (Paid, SEO, Affiliate) that aligns with Webshare’s revenue targets.
- Oversee high scale budgets across our paid channels ensuring top tier efficiency and ROAS.
- Partner with the SEO team & agency to prioritize high-intent, commercially valuable organic traffic that reduces our blended CAC over time.
- Grow our affiliate network, identifying new partners and platforms that reach our core audience.
- Use market intelligence tools to map the user journey from first click to final conversion.
- Mentor and grow a team of senior specialists, instilling a “revenue first” mindset across the acquisition squad.

Requirement:
- 3+ years of experience leading a full‑funnel performance marketing team.
- Hands‑on experience with multiple ad platforms: Google Ads, Reddit Ads, LinkedIn Ads, Meta.
- Strong knowledge of Google Analytics 4 (GA4) and other market intelligence tools.
- Strong analytical skills with the ability to translate data into action.
- Excellent prioritization and time management skills.
- Strong verbal and written communication skills in English.
- B2B/SaaS advertising experience is an advantage.
- Customer Value Management experience (email and CRM marketing) is an advantage.

Benefits:
- 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing.
- Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app.
- Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together.
- Bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need.