Marketing Strategy and Analytics Manager

Position:
Marketing Strategy & Analytics Manager

Company:
Twilio

Location:
India (Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi)

Employment type:
Remote

Short Summary:
Join Twilio’s global marketing analytics team as a Marketing Strategy & Analytics Manager, acting as a trusted analytics advisor to marketing leadership. This hybrid role combines business partnership and data science, focusing on funnel performance, campaign effectiveness, and marketing ROI.

Responsibilities:
- Act as the trusted analytics advisor to global and regional marketing leaders.
- Apply and extend outputs from the MMM data science team.
- Build and maintain incremental analyses to validate model-driven recommendations.
- Own end-to-end analytics across B2B and B2C marketing funnels.
- Partner closely with the central MMM data science team.
- Write production-quality Python/SQL for data pulls and analysis.
- Craft and deliver clear narratives and presentations for senior stakeholders.
- Collaborate with regional analytics business partners.

Requirement:
- 6+ years of experience in marketing analytics, business intelligence, or data science.
- Strong proficiency in Python and SQL.
- Hands-on exposure to Media Mix Modeling concepts and tools (e.g., Robyn, Meridian).
- Solid grounding in statistics and experimental design.
- Demonstrated ability to partner with senior stakeholders.
- Excellent communication and storytelling skills.
- Solid understanding of digital and traditional media channels.

Benefits:
- Competitive pay.
- Generous time off.
- Ample parental and wellness leave.
- Healthcare and retirement savings program.
- Opportunities to build positive change in communities through volunteering and donation efforts.