Senior Director, Growth Marketing

Position:
Senior Director, Growth Marketing

Company:
Alma, a Spring Health Company

Compensation:
$200,000 - $234,500

Location:
Remote

Employment type:
Not specified

Work Arrangement:
Remote

Short Summary:
Spring Health is a global mental health company on a mission to eliminate barriers to mental health. Alma simplifies access to high-quality, affordable mental health care by making it easy for therapists to accept insurance and offer in-network care.

Responsibilities:
- Own and expand the paid acquisition engine across various channels.
- Define and execute a paid marketing roadmap with clear targets and KPIs.
- Identify new platforms and tactics for scalable growth.
- Collaborate with Brand and Creative teams for testing.
- Partner with Finance on growth planning.
- Align patient and provider growth strategies.
- Oversee lifecycle channels across the customer journey.
- Lead decisions for martech and measurement frameworks.
- Establish compliance with HIPAA and data privacy regulations.
- Hire and manage a high-performing team.

Requirement:
- 10+ years in performance marketing or growth marketing leadership.
- Experience in scaling acquisition programs with significant budgets.
- Familiarity with AI-forward marketing strategies.
- Strong data-driven marketing skills with experience in structured experiments.
- Expertise in martech and attribution.
- Clear communicator for complex marketing topics.

Benefits:
- Remote-first company.
- Health insurance plans (medical, dental, vision).
- 401K plan.
- Lifestyle Spending Account for health and wellness.
- Monthly stipends for co-working and work-from-home.
- Financial wellness benefits.
- Pet discount program.
- EAP access.
- One-time home office stipend.
- Inclusive family and medical leave plans.
- 12 paid holidays and flexible PTO.