Head of Demand Generation

<p><strong>Who we are</strong></p> <p><strong>Softr</strong> is the first AI-native platform for building business apps such as internal tools and client portals, without any code.</p> <p>If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…</p> <p>We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.</p> <p>Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.</p> <p>We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.</p> <h2 id="tasks">Tasks</h2> <p><strong>Who we're looking for</strong></p> <p>We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.</p> <p><strong>Your responsibilities</strong></p> <ul> <li>Pipeline and MQL targets — you set the number and you hit it</li> <li>Full-funnel strategy across paid, email, lifecycle, and campaigns</li> <li>Budget allocation and performance reporting</li> <li>Managing and developing a two-person demand gen team</li> <li>Marketing automation and attribution infrastructure</li> <li>Alignment with sales on lead quality, handoffs, and follow-through</li> </ul> <h2 id="requirements">Requirements</h2> <p><strong>What you bring to the table</strong></p> <ul> <li>6–8+ years in B2B SaaS demand gen</li> <li>At least 2 years managing a team — you know how to coach, not just delegate</li> <li>Comfortable owning paid performance and systems, not just strategy decks</li> <li>Strong with data — you can build a dashboard, read attribution, and make a budget case</li> <li>Experience with PLG or product-led + sales hybrid is a strong plus</li> <li>Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple</li> <li><strong>High ownership and grit:</strong> You operate like a founder of your function. You don't wait for direction, and you finish what you start.</li> <li><strong>Sharp written communication:</strong> You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.</li> </ul> <h2 id="benefits">Benefits</h2> <p><strong>Why is Softr the best place to work?</strong></p> <ul> <li>Fast-growing company and opportunity to make an impact on a large scale.</li> <li>Competitive salary and equity options.</li> <li>Fully remote and flexible work schedule.</li> <li>High ownership, zero bureaucracy. Lean team, get things done mindset.</li> <li>Annual company retreat and team gatherings.</li> <li>Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.</li> <li>Work directly with the founders and leadership team.</li> <li>Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.</li> <li>Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like <a target="_blank" rel="noopener nofollow" href="https://www.linkedin.com/in/gokulrajaram1/">Gokul Rajaram</a>, <a target="_blank" rel="noopener nofollow" href="https://www.linkedin.com/in/scottbelsky/">Scott Belsky</a>, <a target="_blank" rel="noopener nofollow" href="https://www.linkedin.com/in/bbalfour/">Brian Balfour</a>, <a target="_blank" rel="noopener nofollow" href="https://www.linkedin.com/in/cristinajcordova/">Cristina Cordova</a> and more (check out the full list here).</li> </ul>