GTM & Lifecycle Specialist

Position:
GTM & Lifecycle Specialist

Company:
Snap Inc

Compensation:
- Zone A (CA, WA, NYC): $107,000-$161,000 annually
- Zone B: $102,000-$153,000 annually
- Zone C: $91,000-$137,000 annually
- Eligible for equity in the form of RSUs

Location:
United States, Los Angeles

Employment type:
Full time

Work Arrangement:
In-office 4+ days per week

Short Summary:
Snap Inc is looking for a GTM & Lifecycle Specialist to join the Consumer Product GTM & Snapchat Performance Marketing team. This role supports GTM launches and lifecycle campaign operations, focusing on product education, feature adoption, and user engagement.

Responsibilities:
- Support the execution of GTM launches across Snapchat consumer product surfaces.
- Build and maintain launch plans, timelines, and briefs in partnership with cross-functional teams.
- Own defined launch workstreams and follow through on action items, milestones, and deliverables.
- Maintain clear status updates, track dependencies, and escalate risks early.
- Support the execution of lifecycle campaigns that drive awareness, education, feature adoption, and retention.
- Help coordinate campaign setup and conduct campaign QA to ensure accuracy before launch.
- Monitor launch readiness and contribute to post-launch learning by compiling results and documenting insights.

Requirement:
- 1+ years of experience in growth marketing, lifecycle marketing, campaign operations, or related field.
- Strong written and verbal English communication skills.
- Experience supporting campaign execution with attention to detail.

Benefits:
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success