Senior Director Digital Marketing

Position:
Sr Director Digital Marketing – Zale

Company:
Signet Jewelers

Location:
United States, Irving, TX

Employment type:
Full time

Short Summary:
The Sr. Director of Digital Marketing will be responsible for the strategy, execution, analysis, and ongoing optimization of online marketing programs for Zales and Banter, driving brand awareness, customer acquisition, and revenue growth.

Responsibilities:
- Develop and execute a comprehensive digital marketing strategy across all channels.
- Lead seasonal media planning and GTM execution across key business moments.
- Manage Digital Marketing budget and optimize tactics across channels and devices.
- Create digital strategies for customer acquisition and engagement.
- Partner with Analytics, Finance, and agency teams to interpret outputs and translate insights into actionable decisions.
- Hire, train, lead, and develop the Digital Marketing team.
- Establish operational governance for campaign execution.
- Identify, negotiate with, and manage digital marketing partners/vendors.
- Collaborate with IT, eCommerce, and Marketing teams for cohesive execution.

Requirement:
- Experience in digital marketing strategy and execution.
- Strong leadership and team management skills.
- Ability to analyze data and optimize marketing performance.

Benefits:
- People-first company culture.
- Opportunities for career growth and development.
- Commitment to diversity, inclusion, and equity.