Performance Marketing Manager
ShopBack Group · E-commerce
- Work arrangement: on site
- Employment type: Full Time
- Seniority: senior
- Posted:
Job description
Position:
Performance Marketing Manager
Company:
ShopBack
Location:
United States, Texas
Employment type:
Full-time
Work Arrangement:
On-site
Short Summary:
As part of the Global Performance Marketing team, you will design and implement online media strategies to drive growth in acquisition, retention, and branding for the North America market.
Responsibilities:
- Manage and be responsible for the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
- Growth hacking through constant testing to discover new marketing opportunities.
Requirement:
- AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- 7+ years of hands-on experience in online paid media for APP and Web products.
- Bachelor’s degree in marketing, business, or relevant experience.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Excellent communication skills and stakeholder management.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/Appsflyer.
- Excellent analytical skills with a data-driven mindset.
- Growth hacking mentality and a holistic view of marketing strategy.
- Self-starter with the ability to work independently.
- Language proficiency in Mandarin (written and spoken) preferred.
Benefits:
- Career growth opportunities to take on greater challenges.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.
Performance Marketing Manager
Company:
ShopBack
Location:
United States, Texas
Employment type:
Full-time
Work Arrangement:
On-site
Short Summary:
As part of the Global Performance Marketing team, you will design and implement online media strategies to drive growth in acquisition, retention, and branding for the North America market.
Responsibilities:
- Manage and be responsible for the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
- Growth hacking through constant testing to discover new marketing opportunities.
Requirement:
- AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- 7+ years of hands-on experience in online paid media for APP and Web products.
- Bachelor’s degree in marketing, business, or relevant experience.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Excellent communication skills and stakeholder management.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/Appsflyer.
- Excellent analytical skills with a data-driven mindset.
- Growth hacking mentality and a holistic view of marketing strategy.
- Self-starter with the ability to work independently.
- Language proficiency in Mandarin (written and spoken) preferred.
Benefits:
- Career growth opportunities to take on greater challenges.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.
Skills
- appsflyer
- google_adwords
- google_analytics
- google_search_console
Languages
EN, ZH
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