Paid Media Strategist

Position:
Paid Media Strategist

Company:
Power Digital

Location:
Brazil (Remote)

Employment type:
Full-time

Work Arrangement:
100% remote, in-office, or hybrid

Short Summary:
The B2B Paid Media Senior Strategist is responsible for executing, performing, and growing cross-channel marketing services for complex, enterprise-level accounts. This role requires mastery in Paid Media advertising within the B2B marketing space and effective communication with clients and executives.

Responsibilities:
- Enterprise-level B2B account campaign management, including daily optimizations and high-level strategy ownership
- Provide analysis, insights, and action plans based on campaign performance data
- Engage in weekly department scrums and training sessions
- Continuously seek to improve campaign performance against client goals
- Maintain excellent communication with internal teams and clients
- Utilize AI and outsource resources to assist in workflow
- Participate in the development of new department training materials

Requirement:
- 3-4 years of digital marketing experience, with 2+ years in an agency setting
- Experience in ABM-specific DSPs and platforms (e.g., Demandbase, 6Sense)
- Deep understanding of intent data and its integration into channel strategies
- Minimum 3 years of hands-on experience with Paid Media Channels
- Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, and ABM DSPs
- Proficiency in Google/Microsoft Office Suite and Google Analytics
- Strong ability to formulate insights from marketing data

Benefits:
- Power Digital values diversity and inclusion, offering a supportive work environment
- Equal Opportunity Employer, promoting a diverse workforce