Director of Demand Generation

Position:
Director of Demand Generation

Company:
MISUMI Americas

Compensation:
$155,000 to $195,000 per year, depending upon experience

Location:
USA

Employment type:
Not specified

Work Arrangement:
Remote

Short Summary:
As the Director of Demand Generation, you will oversee the demand generation strategy and acquisition engine, reporting directly to the Vice President of Growth Marketing. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.

Responsibilities:
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels.
- Manage acquisition budgets with a clear ROI framework.
- Partner with sales to maintain quality standards for MQLs and ensure proper follow-up.
- Track KPIs such as MQLs, signups, new accounts, and revenue.
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.

Requirement:
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Strong analytical ability and comfort with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Strong communication skills and a mindset focused on iteration and measurable impact.

Benefits:
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!