Marketing Automation Manager

Position:
Marketing Automation Manager

Company:
Kahoot!

Location:
Spain, Barcelona

Employment type:
Temporary

Work Arrangement:
On-site

Short Summary:
Kahoot! is seeking a Marketing Automation Manager to oversee the marketing automation infrastructure for CX and Marketing lifecycle communications. This is a maternity cover position with full ownership from day one, reporting to the Manager, Marketing Ops.

Responsibilities:
- Own marketing automation end-to-end: campaign builds, journeys, and segmentation.
- Lead marketing automation platform strategy, including builds, migrations, and ongoing evolution.
- Ensure email quality, layout consistency, deliverability, and send-logic governance across all automated communications.
- Standardise automation reporting across campaign, journey, and cohort dimensions.
- Act as the team's expert on email and automation, setting quality benchmarks and mentoring teammates.
- Collaborate with Product Marketing, Design, Online Comms, and Commercial teams to deliver lifecycle programs.

Requirement:
- 5+ years of experience in marketing automation, CRM, or lifecycle marketing.
- Hands-on experience with marketing automation platforms (Iterable, Braze, or similar).
- Working knowledge of HTML/CSS for email templates and automation workflows.
- Strong understanding of email deliverability, quality standards, and lifecycle best practices.
- Experience with automation reporting across campaign, journey, and cohort dimensions.
- Demonstrated experience building AI-powered workflows.
- Excellent communication skills; proficiency in English is a must.
- Comfortable in a fast-paced, cross-functional environment.

Benefits:
- A competitive compensation package
- Share option program
- Home broadband allowance
- Medical insurance
- Buddy program
- Social and company events (virtual and in person)
- A diverse, friendly, and international environment
- Modern office environment in Barcelona