Social Media & Influencer Manager

Position:
Social Media & Influencer Manager — North America

Company:
Groupon

Compensation:
DOE 70,000 - 90,000/yr +15% target bonus

Location:
United States, Chicago (preferred) or Remote

Employment type:
Full-time

Work Arrangement:
Hybrid

Short Summary:
Groupon is rebuilding its brand in North America and seeks a Social Media & Influencer Manager to oversee organic social channels and the influencer & creator program. This role involves data-driven decision-making and leading a small team.

Responsibilities:
- Run the NA influencer & creator program end to end — sourcing, rates, contracts, briefs, content review, renewals.
- Own the budget, ambassador roster, and decisions on reinvestment.
- Track performance with affiliate links, promo codes, and a scoring model.
- Direct organic social strategy across TikTok, Instagram, YouTube, etc.
- Utilize AI-native tools for content production and direction.
- Lead and coach a team, maintaining quality standards.
- Analyze performance metrics and adjust strategies accordingly.

Requirement:
- 5+ years in social and influencer marketing, with 2+ years managing a creator program.
- Experience in negotiating rates, structuring contracts, and using performance data.
- Familiarity with affiliate/performance tracking systems.
- Knowledge of content trends on TikTok, Instagram, and YouTube.
- Proficiency with AI production tools.
- Leadership experience or readiness to lead a team.
- Work samples required.

Benefits:
- Opportunity to work in an AI-first company.
- Commitment to building strong communities through small businesses.