Lead Product Marketing Manager

Position:
Lead Product Marketing Manager

Company:
Grab

Location:
Malaysia, Petaling Jaya

Employment type:
Full-time

Short Summary:
The Regional Product Marketing team at Grab is central to user insights and marketing orchestration for all products across various verticals. The role focuses on transitioning to unified product-led growth, utilizing modern marketing techniques to enhance consumer engagement and revenue outcomes.

Responsibilities:
- Contribute to LTV growth by driving product adoption and habit formation.
- Support product-led growth workstreams across Product, Commercial, Marketing, and Operations.
- Apply next-gen discovery techniques, including Generative Engine Optimization (GEO).
- Utilize AI-assisted insights and predictive analytics for data-driven decisions.
- Produce clear execution playbooks to reduce coordination friction.
- Build strong cross-functional relationships to align on go-to-market vision.

Requirement:
- 8+ years of experience in product marketing, product management, or strategy consulting within consumer tech, app, or SaaS companies.
- Proven track record in user growth, engagement, and retention across multiple markets.
- Strong collaboration skills and ability to influence peers.
- Excellent commercial storytelling skills.

Benefits:
- Term Life Insurance and comprehensive Medical Insurance.
- Flexible benefits package with GrabFlex.
- Parental and Birthday leave, and volunteering leave.
- Confidential Grabber Assistance Programme for personal challenges.
- FlexWork arrangements for better work-life balance.