Consumer Research Manager

Position:
Consumer Research Manager

Company:
GoMining

Location:
(Cyprus, Georgia, Poland, Spain, Serbia, Latvia)

Employment type:
Full time

Work Arrangement:
Remote

Short Summary:
As Consumer Research Manager, you will be the consumer insights function for GoMining marketing, reporting directly to the CMO and collaborating with the Brand Director to produce brand strategy and research programs.

Responsibilities:
- Build and own the consumer research programme: market sizing, segmentation, consumer usage & attitudes, brand health tracking, brand lift and more.
- Establish the brand and category baseline: awareness, consideration, differentiation, trust and barriers — by market and segment.
- Run concept, proposition, messaging and creative testing for brand and GTM launches, before spending commits.
- Own audience segmentation and the personas the whole marketing function uses.
- Run qualitative work directly where speed matters: user interviews, focus groups, community listening.
- Own research vendor relationships and briefs, including scope, cost and quality control.
- Combine attitudinal research with behavioural and performance data to explain findings.
- Track the competitive and category landscape as a standing input.
- Turn findings into decisions: recommendations that name the trade-off.
- Build the measurement framework that makes brand and marketing OKRs verifiable quarter over quarter.

Requirement:
- 5+ years in consumer insights, market research or brand strategy — client-side, agency-side or both.
- Hands-on experience running brand health trackers and U&A studies.
- Strong quantitative skills — sampling, significance, weighting — and genuine qualitative craft.
- Experience managing research agencies and briefing them effectively.
- Ability to translate data into recommendations and defend them in discussions.
- Experience with multi-market research and the comparability problems it creates.
- Experience building an insights function from zero.
- Fluent English.

Benefits:
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).