Marketing Manager

Position:
Marketing Manager

Company:
Formlabs

Compensation:
The annual base pay range for this role is: $85,000—$115,000 USD

Location:
United States, Somerville, MA

Employment type:
Full-time

Work Arrangement:
Not specified

Short Summary:
At Formlabs, we’re building tools that enable anyone to bring their ideas to life. We are looking for a Marketing Generalist to drive business growth through customer acquisition and campaign management.

Responsibilities:
- Use analytics to identify growth opportunities in customer segments and channels.
- Own campaign effectiveness from setup to measurement.
- Plan and execute events targeting new B2B customers.
- Connect product capabilities to marketing messaging.
- Develop a coherent growth plan through campaign analysis and channel experiments.
- Implement A/B testing and rapid iteration in campaigns.
- Write and manage customer-facing copy and emails.
- Utilize AI tools for research and campaign analysis.

Requirement:
- 2-10 years of B2B marketing or growth experience.
- Proven ability to manage projects from concept to execution.
- Strong analytical skills for tracking and acting on campaign data.
- Experience in independently running or setting up events.
- Growth mindset and willingness to explore new channels.
- High energy and adaptability in a startup environment.
- Proficiency in using AI tools in daily work.

Benefits:
- Robust equity program through RSUs.
- Comprehensive healthcare coverage (Medical, Dental, Vision).
- 401K matching and access to financial advisors.
- Generous paid Parental Leave (up to 16 weeks).
- Tenure-based paid Sabbatical Leave (up to 6 weeks).
- Flexible Out of Office Plan.
- On-site parking & pre-tax commuter benefits.
- Healthy on-site lunches, snacks, and beverages.
- Regular sponsored professional development opportunities.
- Unlimited 3D prints.