Acquisition Strategy Senior Associate

Position:
Acquisition Strategy Senior Associate

Company:
FanDuel

Compensation:
$86,000 - $108,000 USD

Location:
United States, New York City

Employment type:
Not specified

Work Arrangement:
Not specified

Short Summary:
We’re looking for an Acquisition Strategy Senior Associate focused on Conversion who’ll lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation.

Responsibilities:
- Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
- Execute against defined KPIs, maintaining established reporting cadences and processes.
- Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
- Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
- Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
- Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
- Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
- Assist in App Store Optimization as part of the Conversion landscape, executing a robust test & learn ASO optimization roadmap.
- Support a test and learn culture that continues to improve our performance and processes.
- Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.

Requirement:
- A minimum of 4 years of relevant experience.
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred.
- Proven Growth mindset; Product led, data driven and highly creative.
- Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable).
- Results oriented, with the need to be objective and measure performance.
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity.
- Track record of delivering business outcomes.
- Strong analytical rigor to your decision making.
- Ability and eagerness to effectively balance the big-picture strategic work with execution.
- Demonstrably customer obsessed.
- Interest in the Online Gaming Industry preferred.

Benefits:
- Array of health plans, including programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match, commuter benefits, pet insurance, and more.
- Paid personal time off and 14 paid company holidays.
- Medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.