Director of Content Marketing

Position:
Director, Content Marketing

Company:
Emburse

Location:
Canada, Toronto

Employment type:
Full-Time

Work Arrangement:
Hybrid

Short Summary:
The Director of Content is responsible for owning Emburse’s content strategy and editorial function end-to-end, managing a Content Writer, and collaborating with various teams to ensure content aligns with marketing goals and brand narrative.

Responsibilities:
- Own the content strategy and editorial calendar across various formats, ensuring alignment with GTM campaigns.
- Maintain collaboration with the Social/Demand Gen team to inform social content and campaign amplification.
- Manage and develop the Content Writer, providing editorial direction and quality control.
- Oversee AI-assisted drafting workflows and maintain agency relationships for content production.
- Build a content measurement framework connecting performance to pipeline influence.
- Collaborate with the Multimedia Creator to integrate video into the content strategy.

Requirement:
- Education: Required: Bachelor’s degree; Preferred: Master’s in Marketing, Communications, or a related field.
- Experience: Required: 7-10 years in B2B content marketing or strategy, with 3+ years in leadership roles.
- Skills: Strategic content leadership, SEO & AEO/GEO fluency, cross-functional collaboration, leadership & team development, editorial craft, AI-assisted workflow governance, measurement & analytics, and excellent communication.
- Travel Flexibility: Willingness to travel occasionally (0-10%).

Benefits:
- Equal employment opportunities (EEO) for all employees and applicants.
- Transparent interview process and responsive communication.
- Use of AI tools to support parts of the hiring process while ensuring human judgment in final decisions.