Online Marketing Analytics Manager

eDreams ODIGEO · Travel

Job description

Position:
Online Marketing Analytics Manager

Company:
eDreams ODIGEO

Location:
Spain, Barcelona

Employment type:
Full Time

Short Summary:
Join eDreams ODIGEO as an Online Marketing Analytics Manager to lead a talented team, drive advanced analytics and AI initiatives, and turn complex data into strategic growth for our global business.

Responsibilities:
- Define and execute the analytics and reporting strategy for online marketing campaigns.
- Champion the strategic adoption and implementation of AI within marketing analytics.
- Design, track, and analyze experiments across marketing channels.
- Manage and mentor a team of analysts, providing guidance and support.
- Translate complex business questions into functional analyses using Python, R, or SQL.
- Report on overall campaign performance to senior management.

Requirement:
- Degree in a quantitative or technical field (Statistics, Mathematics, Physics, Computer Science, Engineering, or related).
- Excellent analytical thinking and data storytelling skills.
- Proactive ownership and curiosity in solving complex business challenges.
- Proven experience in digital marketing analytics and team management.
- Strong proficiency in SQL, with experience in Python, R, or similar languages.
- Familiarity with data visualization tools (e.g., Looker Studio, Tableau, PowerBI).
- Solid understanding of statistical techniques and hypothesis testing.
- Fluency in English (written and verbal).

Benefits:
- Competitive salary and benefits package, including flexible benefits and performance-based bonuses.
- Continuous learning opportunities with free Coursera access and workshops.
- Personalized career paths and internal mobility opportunities.
- Hybrid home-office model for work-life balance.
- After-work events and a dynamic work environment.

Skills

  • ab_teting
  • ai
  • automation
  • data
  • data_science/data_engineering
  • looker
  • marketing_analytics
  • power_bi
  • python
  • r
  • sql
  • tableau

Languages

EN

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Online Marketing Analytics Manager — eDreams ODIGEO | RVC