Event Marketing Manager

Cresta · Technology

Job description

Position:
Event Marketing Manager - East

Company:
Cresta

Compensation:
Salary Range: $110,000 - 150,000 + Equity

Location:
United States (Remote)

Employment type:
Not specified

Work Arrangement:
Remote

Short Summary:
We’re seeking an Events Marketing Manager - East to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results.

Responsibilities:
- Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities.
- Own Pipeline & Event ROI Reporting: Set KPIs, define success metrics, and present insights on pipeline impact and conversion performance.
- Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration.
- Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns.
- Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets.
- Negotiate & Optimize Vendors: Evaluate vendors, negotiate contracts, and drive cost savings.
- Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns.
- Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates.
- Drive Executive Readiness: Work with C-suite and sales leaders to shape narratives and prep speakers.
- Standardize & Operationalize: Own repeatable processes and workflows across event types.
- Shape Field Narrative: Surface market intelligence to inform messaging and campaign strategy.
- Be a Collaborative Team Player: Mentor junior team members and contribute to team rituals.

Requirement:
- Bachelor’s degree or equivalent practical experience.
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles.
- Strong project management capabilities.
- Excellent communicator with an analytical mindset.

Benefits:
- Medical, dental, and vision plans.
- Flexible vacation time.
- Paid parental leave.
- Monthly Gym & Phone allowance.
- Work from home office stipend.
- Lunches and dinners included for in-office employees via Grubhub.

Skills

  • budgeting
  • hubspot
  • project_management
  • salesforce

Languages

EN

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