Director of Culture Marketing

Position:
Director of Culture Marketing

Company:
Bumble Inc.

Compensation:
$165,000 - $200,000 a year

Location:
US, NY New York / US TX Austin

Employment type:
Regular/Permanent

Work Arrangement:
Hybrid

Short Summary:
Bumble is seeking a Director of Culture Marketing to enhance its cultural relevance among Gen Z by transforming cultural insights into actionable marketing strategies. This role will involve close collaboration with various teams to ensure the brand remains ahead of cultural trends.

Responsibilities:
- Be Bumble's expert on Gen Z culture, identifying emerging trends and cultural moments.
- Develop and lead Bumble's cultural marketing strategy.
- Lead celebrity, talent, influencer, and creator strategy to strengthen cultural relevance.
- Build and scale Bumble's creator ecosystem to drive engagement.
- Partner with various teams to ensure campaigns reflect cultural trends and Gen Z behaviors.
- Act as a cultural advisor, sharing insights and recommendations with leadership.
- Collaborate with Product to integrate cultural insights into product strategy.

Requirement:
- Exceptional ability to understand, predict, and influence culture.
- Background in culturally relevant brands, social media, creative agencies, or entertainment sectors.
- Deep understanding of Gen Z culture and digital trends.
- Strong instincts for relevance and authenticity.
- Ability to advise executives and collaborate with creative teams.

Benefits:
- Medical/dental/vision insurance with 30-day eligibility.
- Unlimited PTO + 1 company-wide week off + Focus Fridays.
- Fully paid life and long-term disability insurance.
- 401k with 4% company match.
- Monthly wellness benefit and access to wellness programs.
- Maternity and Fertility benefits + 26 weeks paid parental leave.
- Premium App Access.