Senior Product Marketing Manager

Position:
Senior Product Marketing Manager, Enterprise Segment

Company:
Boulevard

Compensation:
For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year.

Location:
USA (Remote)

Employment type:
Not specified

Work Arrangement:
Fully remote

Short Summary:
Boulevard is seeking a Senior Product Marketing Manager to shape how the company wins in the enterprise segment, focusing on multi-location operators in the self-care industry. This role involves developing positioning frameworks, sales enablement tools, and influencing product strategy to meet the needs of enterprise buyers.

Responsibilities:
- Define and own the upmarket segment
- Sharpen Boulevard's upmarket ICP across core verticals
- Map buying committee dynamics
- Develop clear POV on segment priorities and roadmapping
- Build the overarching upmarket narrative
- Craft the definitive positioning story
- Develop sharp messaging and competitive positioning
- Partner with GTM to deliver tools that drive deals
- Equip sales with segment-specific tools and collateral
- Influence product strategy for upmarket buyers

Requirement:
- 7+ years of product marketing experience, particularly with enterprise buyers in vertical SaaS
- Proven track record in building positioning and narratives for complex platforms
- Fluency in enterprise GTM motions
- Experience developing enterprise sales tools
- Ability to influence product direction through structured market insight
- Strong communication skills

Benefits:
- 401(k) match, dental, medical, vision, and life insurance
- Flexible vacation day policy
- Work from home stipend
- Family planning resources and specialized support programs
- Equity opportunities
- Learning and Development program