Digital Marketing Manager
Binariks · Technology
- Work arrangement: remote in country
- Employment type: Full Time
- Seniority: middle
- Posted:
Job description
Position:
Digital Marketing Manager
Company:
Binariks
Location:
(Country: USA, City: Torrance)
Employment type:
Not specified
Work Arrangement:
Not specified
Short Summary:
Binariks is looking for a proactive Digital Marketing Manager (Cold Email & LinkedIn Organic) to own our outbound cold email operations and LinkedIn thought-leadership presence, driving expert visibility and qualified lead generation across HealthTech, InsurTech, and FinTech domains.
Responsibilities:
- Set up sending domains, mailboxes, and SPF/DKIM/DMARC records; manage inbox warm-up, sender reputation, blacklists, and spam rate.
- Validate, clean, and segment email databases; source and enrich accurate corporate contacts.
- Write and personalize email sequences, launch campaigns, run A/B tests, and process replies/auto-replies.
- Create posts, carousels, and infographics on relevant industry trends for multiple expert accounts without duplicating content.
- Track email metrics (reply rate, positive reply rate, bounce rate) and LinkedIn metrics (impressions, engagement rate, follower growth), adjust content based on data, and deliver monthly reports.
Requirement:
- Proven track record in cold email/outbound lead generation and/or LinkedIn organic content and thought leadership, with measurable results.
- Hands-on experience with cold outreach platforms (Instantly, Infraforge, or similar) and email validation/enrichment tools (ZeroBounce or similar).
- Experience with Canva and AI content tools.
- Strong copywriting skills with the ability to fact-check claims and edit out generic AI-sounding phrasing.
- Understanding of the IT market and outsourcing/service delivery models.
- Upper-Intermediate to Advanced English Level (B2-C1).
Benefits:
- 18 days of paid annual leave
- 10 sick leaves
- Additional days off for special occasions
- Medical Care
- Health check-up
- Play Room
- IT Cluster membership
- Business Trip
- Tech Talks
- Training & Conferences
- Certification
- Accounting
- Corporate currency
- Work From Anywhere
- Sport
- Internal Activities & Events
- Maternity Leave Bonus
- National Holidays
Digital Marketing Manager
Company:
Binariks
Location:
(Country: USA, City: Torrance)
Employment type:
Not specified
Work Arrangement:
Not specified
Short Summary:
Binariks is looking for a proactive Digital Marketing Manager (Cold Email & LinkedIn Organic) to own our outbound cold email operations and LinkedIn thought-leadership presence, driving expert visibility and qualified lead generation across HealthTech, InsurTech, and FinTech domains.
Responsibilities:
- Set up sending domains, mailboxes, and SPF/DKIM/DMARC records; manage inbox warm-up, sender reputation, blacklists, and spam rate.
- Validate, clean, and segment email databases; source and enrich accurate corporate contacts.
- Write and personalize email sequences, launch campaigns, run A/B tests, and process replies/auto-replies.
- Create posts, carousels, and infographics on relevant industry trends for multiple expert accounts without duplicating content.
- Track email metrics (reply rate, positive reply rate, bounce rate) and LinkedIn metrics (impressions, engagement rate, follower growth), adjust content based on data, and deliver monthly reports.
Requirement:
- Proven track record in cold email/outbound lead generation and/or LinkedIn organic content and thought leadership, with measurable results.
- Hands-on experience with cold outreach platforms (Instantly, Infraforge, or similar) and email validation/enrichment tools (ZeroBounce or similar).
- Experience with Canva and AI content tools.
- Strong copywriting skills with the ability to fact-check claims and edit out generic AI-sounding phrasing.
- Understanding of the IT market and outsourcing/service delivery models.
- Upper-Intermediate to Advanced English Level (B2-C1).
Benefits:
- 18 days of paid annual leave
- 10 sick leaves
- Additional days off for special occasions
- Medical Care
- Health check-up
- Play Room
- IT Cluster membership
- Business Trip
- Tech Talks
- Training & Conferences
- Certification
- Accounting
- Corporate currency
- Work From Anywhere
- Sport
- Internal Activities & Events
- Maternity Leave Bonus
- National Holidays
Skills
- canva
- copywriting
- google_analytics
Languages
EN
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