Senior Partner Marketing Manager

Position:
Senior Partner Marketing Manager

Company:
Backbase

Location:
Netherlands, Amsterdam

Employment type:
Not Specified

Work Arrangement:
Not Specified

Short Summary:
Backbase is building the AI-Native Banking OS and is looking for a builder-operator to own its global Partner Marketing programme, focusing on growing MDF and embedding partners into every GTM motion.

Responsibilities:
- Own, Grow, and Innovate on Marketing Development Fund (MDF)
- Manage inbound and outbound MDF, set allocation logic, approval rhythm, and reporting cadence.
- Expand MDF inflows year on year and negotiate uplift with strategic partners.
- Build new ways to deploy MDF beyond traditional co-marketing spend.
- Drive Partner-Influenced Pipeline through Co-Marketing
- Embed partner motions into every Backbase programme and ensure joint narratives in campaigns.
- Work with PMM and Analyst Relations on co-branded narratives.
- Build the Foundation
- Author the global partner marketing framework and align it with the underlying partner programme.
- Define the partner marketing scorecard and use AI to enhance efficiency.

Requirement:
- 8+ years in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale.
- Experience in building a partner marketing function.
- Strong commercial mindset linking co-marketing activity to partner-sourced pipeline and revenue.
- Existing credibility with SI and consultancy alliance leaders.
- Global experience across EMEA, Americas, and APAC.
- Strategic and operational mindset with a bias for action.

Benefits:
Not Specified